On the 24th of September 2020, Snow Finel appointed Graham Bell as their latest brand ambassador, announced via Twitter. His Olympic reputation combined with the brand’s stylish, practical products will reach a wide consumer pool of sportspeople and set the standard for athletic wear.
Graham regularly wears Snow Finel’s products in his social media updates - most recently, in Graham’s comedic challenges announcing his role on Dancing on Ice. Since being introduced by existing ambassador and four-time Winter Olympian Chemmy Alcott, Graham has worked closely with the brand to produce product images and promotional material. In the words of Louise Waldron, founder of Snow Finel:
“It means so much to me that these incredible professional skiers, with access to literally the best ski kit in the world, have chosen to wear and represent Snow Finel jumpers.”
Currently fronting the brand’s charity campaign for Mind, the mental health charity supporting those isolated during the COVID-19 pandemic, Graham wore a fetching orange racing snood and matching jumper in their product images. Adding credibility to the brand, his ambassadorial role highlights the top-quality of Snow Finel’s products, and authentic ethos.
Snow Finel sealed their parentship with Graham by pledging to support a charity close to his heart - Snow-Camp. The organisation increases opportunities for young athletes trying their hand at snow sports, as the mental and physical benefits can set them up for life. From skiing to snowboarding, the Alps to UK Snowdomes, Snow-Camp allows inner-city young people to engage in winter sports.
Snow Finel will make regular appearances via Graham’s onscreen and online content, while Graham himself will feature heavily on the brand’s website, sporting their latest products. As a brand ambassador, his international sporting status will endorse the brand’s reputation as the leading provider of ski wear.