Following his retirement from professional skiing in 1998, Graham started his television career at Eurosport. He commentated live on the World Cup Ski Circuit for two years, before moving to an in-vision role on the BBC’s 'Ski Sunday', where his team won the prestigious Royal Television Society award in 2002.
Armed with his first-hand knowledge of winter sports, Graham has presented and commentated on the 2002, 2006, 2010 and 2014 Winter Olympic Games. His appearance increased the Games’ reach, as Graham’s captivating presenting style attracted viewers.
Graham is internationally respected as an ambassador. He promotes skiing and winter sports, and regularly encourages young people to get involved in a range of different activities. He continues to be involved with the British team’s coaching, and currently sits on the board of SnowsportsGB.
Away from the mountains, Graham presented the BBC’s World Championship Series Triathlon coverage and the Tour de France for ITV. He is an experienced journalist who has written articles for the Daily Mail, Ski Magazine, Dolomighty, and for his column in the Financial Times called Pink Snow.
In 2020, Graham announced that he was joining the Snow Finel team as a brand ambassador. Owned by CEO Louise Waldron, the luxury snow-wear company sells practical products for alpine athletes and adventurers – the perfect brand for Graham’s expertise and reputation. He enjoys modelling their items on their website, and promoting Snow Finel on his social media.
Now open for bookings through Champions Speakers, Graham is available for after dinner speaking engagements, TV appearances, presenting positions and punditry.